When to use forms in email
Deciding to use a form in an email and the best way to do it.
#web #landing-pages #email #forms
Deciding to use a form in an email and the best way to do it.
Transitioning your design system from Taxi for Email to Blocks Edit.
What to consider putting in an email signature and how to setup in your email client.
What to look forward to after the legacy Outlook for Windows rendering engine.
Maintaining your design system and keeping it creative.
Auditing current patterns and workflows and having your team join in the process.
Why you should have one and the main aspects that should be included.
Building emails and pages using a visual editor that connects to Salesforce Marketing Cloud Content Builder and CloudPages.
The most effective way to gain audience interest, and conversions.
Have all your bases covered by referring to this list of email types, with usage summaries and design examples.
Featuring 10 standard email templates built from common design patterns that come from referencing hundreds of real-world emails.
Newsletters are by far the most popular type of email sent out, meant to keep your readers in the know with news and updates.
Loyalty program notifications, product recommendations, and triggered emails for keeping customers engaged.
Providing instructions, offering support options, and asking for feedback on your customer’s overall experience.
Sales and special offers for your customers, upselling, and abandon cart techniques.
Before SMS and phone notifications, there were emails, and they are still the most effective way for your customers to get important, timely, notices.
Important member management options and recurring payments.
Confirmation emails are some of the most widely read, and are often saved to be referenced at a later time.
If you hold an event, email is a great way to inform your audience about it and set their expectations.
If you’re launching something new, why not let your valuable subscribers in on the news?
The welcome email has the highest open and click-through rates, use it well!
Maintaining consistent spacing in an email layout.
How to prepare your template for email clients and their dark mode affects.
Simple code for globally adjusting any column in an email template for mobile.
No more tables, no more VML, no more Outlook’s dirty code!
And 12 essential items you should include on your checklist.
Ways that email providers mess with your code and what to do about it.
The design phases towards turning your email design into a design system: structure, branding, modules.
What do these emails have in common? They all use the same essential layout, each with completely different branded designs.
Adding share links and utilizing meta info.
The framework we use for coding custom email templates that are accessible and lightweight, available as open source.
They primarily use outdated design practices that cause unintended issues and wasted effort.
Email clients have improved email rendering throughout the years. Except for Microsoft Outlook. Here’s how to support it and keep your sanity.
How DICK’S Sporting Goods designed their components to be reusable and plug into and along side each other.
3 steps towards systemizing your email’s production.
How Funimation uses collage-based visuals to promote their wide range of shows and products.
How Headspace uses different color palettes for their email content while keeping layout and formatting consistent.
A framework for more clearly defining the language around your design system and templating techniques.
They have more options than you need, yet still have design and workflow limitations.
The most important of email metrics, maybe the only thing you need.
Should you make your email design dark mode compatible?
Accessibility in email design doesn’t have to be an arduous task.
Using a design system helps you better analyze your emails, streamline production, and iterate on strategy for your campaigns.
How to stay on brand, hone your content craft, and make your writing memorable.
Like email being around for a long-time to come, so will these fundamentals.