Blocks Edit Blog

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Highlights of thoughts on email design and content production.

Organizing your email design process

Organizing your email design process

3 steps towards systemizing your email’s production.

What is modular design?

What is modular design?

A framework for more clearly defining the language around your design system and templating techniques.

Building an email editor in-house

Building an email editor in-house

The upsides and downsides to in-house email editors

Why visual email builders are bad at email design

Why visual email builders are bad at email design

They have more options than you need, yet still have design and workflow limitations.

Tracking links in email

Tracking links in email

The most important of email metrics, maybe the only thing you need

HTTPS for email

HTTPS for email

How on-going enforcement of https content can affect your emails

Turning to the dark mode

Turning to the dark mode

Should you make your email design dark mode compatible?

Making accessibility a habit

Making accessibility a habit

Accessibility in email design doesn’t have to be an arduous task

An email design system for your thoughts

An email design system for your thoughts

Using a design system helps you better analyze your emails, streamline production, and iterate on strategy for your campaigns

The benefits of distributed teams for marketing creatives

The benefits of distributed teams for marketing creatives

A centralized or decentralized marketing structure? How about both!

Clarity in messaging

Clarity in messaging

How to stay on brand, hone your content craft, and make your writing memorable.

The evolution of digital content editing

The evolution of digital content editing

Word processors, content management systems, and visual editors.

The fundamentals of email content production

The fundamentals of email content production

Like email being around for a long-time to come, so will these fundamentals.

Why asset portability matters

Why asset portability matters

Managing email assets independently, so you have control over them beyond the tools and platforms you use.

The differences in email editors

The differences in email editors

Three types of visual email editors: simplified with template options, complex builders, and using your own custom template.

Personalization with privacy, in email marketing and beyond

Personalization with privacy, in email marketing and beyond

Personalization and privacy seem to be in conflict with each other. Here's how to fix that.

Using a specialized workflow to do better work

Using a specialized workflow to do better work

Working together on a team based on maximizing the most valuable aspects of your skillset while allowing other team members to maximize what they’re good at.

Responsive emails: modularize to mobilize

Responsive emails: modularize to mobilize

At least half of email opens now happen on mobile. So there’s no longer an excuse to not enhance your emails for mobile!

The use of brand in email

The use of brand in email

Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results.

Interactive text message features can be done in email

Interactive text message features can be done in email

How interactive messaging and conversational marketing can be applied to marketing emails.