How visual email builders reinforce bad design practices
They primarily use outdated design practices that cause unintended issues and wasted effort.
Featured posts
Highlights of thoughts on email design and content production.
Organizing your email design process
3 steps towards systemizing your email’s production.
What is modular design?
A framework for more clearly defining the language around your design system and templating techniques.
Building an email editor in-house
The upsides and downsides to in-house email editors
Why visual email builders are bad at email design
They have more options than you need, yet still have design and workflow limitations.
Tracking links in email
The most important of email metrics, maybe the only thing you need
HTTPS for email
How on-going enforcement of https content can affect your emails
Turning to the dark mode
Should you make your email design dark mode compatible?
Making accessibility a habit
Accessibility in email design doesn’t have to be an arduous task
An email design system for your thoughts
Using a design system helps you better analyze your emails, streamline production, and iterate on strategy for your campaigns
The benefits of distributed teams for marketing creatives
A centralized or decentralized marketing structure? How about both!
Clarity in messaging
How to stay on brand, hone your content craft, and make your writing memorable.
The evolution of digital content editing
Word processors, content management systems, and visual editors.
The fundamentals of email content production
Like email being around for a long-time to come, so will these fundamentals.
Why asset portability matters
Managing email assets independently, so you have control over them beyond the tools and platforms you use.
The differences in email editors
Three types of visual email editors: simplified with template options, complex builders, and using your own custom template.
Personalization with privacy, in email marketing and beyond
Personalization and privacy seem to be in conflict with each other. Here's how to fix that.
Using a specialized workflow to do better work
Working together on a team based on maximizing the most valuable aspects of your skillset while allowing other team members to maximize what they’re good at.
Responsive emails: modularize to mobilize
At least half of email opens now happen on mobile. So there’s no longer an excuse to not enhance your emails for mobile!
The use of brand in email
Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results.