Why you should have an email content checklist
And 12 essential items you should include on your checklist.
Highlights of thoughts on email design and content production.
And 12 essential items you should include on your checklist.
How we got to the current version and how we're looking forward.
They primarily use outdated design practices that cause unintended issues and wasted effort.
3 steps towards systemizing your email’s production.
A framework for more clearly defining the language around your design system and templating techniques.
The upsides and downsides to in-house email editors.
They have more options than you need, yet still have design and workflow limitations.
The most important of email metrics, maybe the only thing you need.
How on-going enforcement of https content can affect your emails.
Should you make your email design dark mode compatible?
Accessibility in email design doesn’t have to be an arduous task.
Using a design system helps you better analyze your emails, streamline production, and iterate on strategy for your campaigns.
A centralized or decentralized marketing structure? How about both!
How to stay on brand, hone your content craft, and make your writing memorable.
Word processors, content management systems, and visual editors.
Like email being around for a long-time to come, so will these fundamentals.
Managing email assets independently, so you have control over them beyond the tools and platforms you use.
Three types of visual email editors: simplified with template options, complex builders, and using your own custom template.
Personalization and privacy seem to be in conflict with each other. Here's how to fix that.
Working together on a team based on maximizing the most valuable aspects of your skillset while allowing other team members to maximize what they’re good at.