Content Design Articles

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Highlights of thoughts on email design and content production.

Why you should have an email content checklist

Why you should have an email content checklist

And 12 essential items you should include on your checklist.

Blocks Edit 5th anniversary

Blocks Edit 5th anniversary

How we got to the current version and how we're looking forward.

How visual email builders reinforce bad design practices

How visual email builders reinforce bad design practices

They primarily use outdated design practices that cause unintended issues and wasted effort.

Organizing your email design process

Organizing your email design process

3 steps towards systemizing your email’s production.

What is modular design?

What is modular design?

A framework for more clearly defining the language around your design system and templating techniques.

Building an email editor in-house

Building an email editor in-house

The upsides and downsides to in-house email editors.

Why visual email builders are bad at email design

Why visual email builders are bad at email design

They have more options than you need, yet still have design and workflow limitations.

Tracking links in email

Tracking links in email

The most important of email metrics, maybe the only thing you need.

HTTPS for email

HTTPS for email

How on-going enforcement of https content can affect your emails.

Turning to the dark mode

Turning to the dark mode

Should you make your email design dark mode compatible?

Making accessibility a habit

Making accessibility a habit

Accessibility in email design doesn’t have to be an arduous task.

An email design system for your thoughts

An email design system for your thoughts

Using a design system helps you better analyze your emails, streamline production, and iterate on strategy for your campaigns.

The benefits of distributed teams for marketing creatives

The benefits of distributed teams for marketing creatives

A centralized or decentralized marketing structure? How about both!

Clarity in messaging

Clarity in messaging

How to stay on brand, hone your content craft, and make your writing memorable.

The evolution of digital content editing

The evolution of digital content editing

Word processors, content management systems, and visual editors.

The fundamentals of email content production

The fundamentals of email content production

Like email being around for a long-time to come, so will these fundamentals.

Why asset portability matters

Why asset portability matters

Managing email assets independently, so you have control over them beyond the tools and platforms you use.

The differences in email editors

The differences in email editors

Three types of visual email editors: simplified with template options, complex builders, and using your own custom template.

Personalization with privacy, in email marketing and beyond

Personalization with privacy, in email marketing and beyond

Personalization and privacy seem to be in conflict with each other. Here's how to fix that.

Using a specialized workflow to do better work

Using a specialized workflow to do better work

Working together on a team based on maximizing the most valuable aspects of your skillset while allowing other team members to maximize what they’re good at.