The landing page approach
Even if you don't advertise, the landing page format is useful for more focused messaging and goals for your website's pages.
Highlights of thoughts on web and email content production.
Even if you don't advertise, the landing page format is useful for more focused messaging and goals for your website's pages.
The most effective way to gain audience interest, and conversions.
Have all your bases covered by referring to this list of email types, with usage summaries and design examples.
And 12 essential items you should include on your checklist.
They primarily use outdated design practices that cause unintended issues and wasted effort.
3 steps towards systemizing your email’s production.
A framework for more clearly defining the language around your design system and templating techniques.
The upsides and downsides to in-house email editors.
They have more options than you need, yet still have design and workflow limitations.
The most important of email metrics, maybe the only thing you need.
How on-going enforcement of https content can affect your emails.
Should you make your email design dark mode compatible?
Accessibility in email design doesn’t have to be an arduous task.
Using a design system helps you better analyze your emails, streamline production, and iterate on strategy for your campaigns.
A centralized or decentralized marketing structure? How about both!
How to stay on brand, hone your content craft, and make your writing memorable.
Word processors, content management systems, and visual editors.
Like email being around for a long-time to come, so will these fundamentals.
Managing email assets independently, so you have control over them beyond the tools and platforms you use.
Three types of visual email editors: simplified with template options, complex builders, and using your own custom template.
Personalization and privacy seem to be in conflict with each other. Here's how to fix that.
Working together on a team based on maximizing the most valuable aspects of your skillset while allowing other team members to maximize what they’re good at.
At least half of email opens now happen on mobile. So there’s no longer an excuse to not enhance your emails for mobile!
Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results.
How interactive messaging and conversational marketing can be applied to marketing emails.
Design thinking is essentially both creative and analytical thinking working together holistically.
An email client is our canvas, HTML and CSS are our paints and the tools we use for our content act as our paintbrush.
Break things down, understand each job, find specialized tools, connect them all together around your assets.
I'm going to guide you through using the power of thinking about email templates modularly, or in 'blocks'.
It ultimately allows you to put together content in a way that feels more natural and come out with the best quality email each time.