Starter Design System

Starter email theme icon

Starter email components

HTML design system of standard email templates based on hundreds of real-world emails

Hero/intro section
Callout section
Alternate information listing section
Two-column section
Three-column section
Information listing section
Another information listing section
Calendar listing section
Booking details section
Four-column short info listing section
Product listing section
Receipt section
Status section
Message section
Product section
Survey section
Profile card section

Templates include newsletters, on-boarding emails, announcements, events, products, orders, and notifications. Plus, common design patterns that can be reused in various emails.


Email clients tested

  • Gmail (and Android)
  • Apple Mail
  • Microsoft Outlook (and Windows)
  • Yahoo! Mail (and AOL)

Template layouts included

Welcome email preview

Welcome/onboarding email

The welcome email is sent as soon as your audience signs up, introducing who you are and what they can expect from your company.

Announcement email preview

Announcement email

Announcement emails are a way to share and promote something new or updated with your business, product, or service.

Event email preview

Event email

Educate your audience on the event's value and why it's worth investing their time in it.

Confirmation email preview

Confirmation email

Sent to audience to confirm something that has happened, like when making a purchase.

Subscription and payment email preview

Subscription, payment email

Customers expect to be notified by email about their account subscription and payment-related notices.

Notification email preview

Notification email

Activity notification emails for things like product updates or new content.

Promo/e-commerce email preview

Promo/e-commerce email

Capture subscribers' attention to prompt them to make a purchase. This includes upsells and abandon cart triggers.

Helpful email preview

Helpful email

Provide instructions, offer support options, and ask for feedback on your customer's experience with your product or service.

Engagement email preview

Engagement email

Engagement emails pull in content, products, or services that relate with a previous action taken by an individual.

Newsletter email preview

Newsletter email

Newsletter emails keep your readers in the know of news and updates, either on your product or service, or a specific topic, or both.

Design patterns included

Intro/Hero thumbnail


Callout thumbnail


Information listing thumbnail

Information listing

Product listing thumbnail

Product listing

Short info listing thumbnail

Short info listing

Calendar listing thumbnail

Calendar listing

Receipt thumbnail


Status thumbnail


Booking details thumbnail

Booking details

Message thumbnail


Product thumbnail


Survey thumbnail


Profile card thumbnail

Profile card

Two-column thumbnail


Three-column thumbnail


This theme has been put together by the Blocks Edit team. Blocks Edit makes any HTML template editable in a visual editor. So you can setup your own design for your team to build and edit email campaigns on their own. Learn how it works.

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