Essential metadata for sharing a page
The metadata options you need for social media and other apps.
Series of posts on standard practices for web and email marketing.
The metadata options you need for social media and other apps.
A list of related items — blog posts, products, events, etc.
Different ways to format content elements in an article.
Sections of skimmable content for visitors to get an overview of what you have to offer.
Standard navigation practices for websites and when to use them.
What to consider putting in an email signature and how to setup in your email client.
Collecting different kinds of information from your visitors.
Newsletters are by far the most popular type of email sent out, meant to keep your readers in the know with news and updates.
Loyalty program notifications, product recommendations, and triggered emails for keeping customers engaged.
Providing instructions, offering support options, and asking for feedback on your customer’s overall experience.
Sales and special offers for your customers, upselling, and abandon cart techniques.
Before SMS and phone notifications, there were emails, and they are still the most effective way for your customers to get important, timely, notices.
Important member management options and recurring payments.
Confirmation emails are some of the most widely read, and are often saved to be referenced at a later time.
If you hold an event, email is a great way to inform your audience about it and set their expectations.
If you’re launching something new, why not let your valuable subscribers in on the news?
The welcome email has the highest open and click-through rates, use it well!