Blocks Edit Blog

Design and coding techniques

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How code is handled by email providers

How code is handled by email providers

Ways that email providers mess with your code.

Designing for a branded email's text only version

Designing for a branded email's text only version

How to account for your email design's text-only output.

No more tables for email

No more tables for email

An approach to eliminating the need for using tables for design structure.

Modular design technique: the 3 phases of template design

Modular design technique: the 3 phases of template design

The design phases towards turning your email design into a design system: structure, branding, modules.

Modular design technique: using standard layouts

Modular design technique: using standard layouts

What do these emails have in common? They all use the same essential layout, each with completely different branded designs.

Making your emails shareable

Making your emails shareable

Adding share links and utilizing meta info.

Sending branded emails with your email client

Sending branded emails with your email client

For sending out designed emails the same way you would send individual emails with your email client.

Starter modular email boilerplate

Starter modular email boilerplate

The framework we use for coding custom email templates that are accessible and lightweight, available as open source.

Dealing with Outlook

Dealing with Outlook

Email clients have improved email rendering throughout the years. Except for Microsoft Outlook. Here’s how to support it and keep your sanity.

Modular design technique: components that work together

Modular design technique: components that work together

How DICK’S Sporting Goods designed their components to be reusable and plug into and along side each other.

Organizing your email design process

Organizing your email design process

3 steps towards systemizing your email’s production.

Modular design technique: Layout styles to break up content

Modular design technique: Layout styles to break up content

AAA’s newsletter allows for glanceable reading by using a wide range of content layout options.

Modular design technique: creative collage layouts

Modular design technique: creative collage layouts

How Funimation uses collage-based visuals to promote their wide range of shows and products.

Modular design technique: utilizing color for tone

Modular design technique: utilizing color for tone

How Headspace uses different color palettes for their email content while keeping layout and formatting consistent.

What is modular design?

What is modular design?

A framework for more clearly defining the language around your design system and templating techniques.

Turning to the dark mode

Turning to the dark mode

Should you make your email design dark mode compatible?

Making accessibility a habit

Making accessibility a habit

Accessibility in email design doesn’t have to be an arduous task

An email design system for your thoughts

An email design system for your thoughts

Using a design system helps you better analyze your emails, streamline production, and iterate on strategy for your campaigns

Responsive emails: modularize to mobilize

Responsive emails: modularize to mobilize

At least half of email opens now happen on mobile. So there’s no longer an excuse to not enhance your emails for mobile!

The use of brand in email

The use of brand in email

Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results.