Content Design Blog

On email design and content workflow
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How AAA switched visual editors and expanded their template usage

How AAA switched visual editors and expanded their template usage

Going from an outdated solution to Blocks Edit added design flexibility, reduced overhead, and brought in more of their team.

Blocks Edit update: a redesign, and email search

Blocks Edit update: a redesign, and email search

A lighter, cleaner design upgrade with a single template view, and keyword searching for finding your emails.

How CorePower Yoga reduced costs while increasing their output

How CorePower Yoga reduced costs while increasing their output

Producing their emails with Blocks Edit decreased their labor hours and allowed them to develop more campaigns than before.

Building an email editor in-house

Building an email editor in-house

The upsides and downsides to in-house email editors

Why visual email builders are bad at email design

Why visual email builders are bad at email design

They have more options than you need, yet still have design and workflow limitations.

How to: Personalization and segmentation

How to: Personalization and segmentation

Making your content dynamic with custom ESP code

Tracking links in email

Tracking links in email

The most important of email metrics, maybe the only thing you need

How to: link tracking

How to: link tracking

Automatically append tracking parameters to your email URLs

How to: reusing content pieces

How to: reusing content pieces

Working with content, modularly

Blocks Edit update: Klaviyo integration

Blocks Edit update: Klaviyo integration

Use Blocks Edit with your Klaviyo ecommerce marketing solution

Blocks Edit update: ActiveCampaign integration

Blocks Edit update: ActiveCampaign integration

Use Blocks Edit with your ActiveCampaign's automation and segmentation features

HTTPS for email

HTTPS for email

How on-going enforcement of https content can affect your emails

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