Content + Code Blog

The symbiosis of copy and code in digital marketing and how to get the most out of it

2018 email design in review

2018 email design in review

"A big trend... is the shift towards using a design system for email campaigns."

What's New in Blocks Edit: fundamentals improved

What's New in Blocks Edit: fundamentals improved

"...we're just wrapping up the second half of the year working on some new features that build on the core framework to make your template even more powerful."

Email is back: on the state of coding email marketing templates

Email is back: on the state of coding email marketing templates

"Slide deck and notes from my talk on email marketing for web developers."

Email's untapped potential for agencies and freelancers

Email's untapped potential for agencies and freelancers

"There is a resurgence in email marketing and an increased demand for marketers, copywriters, designers, and developers."

Efficiency and quality are both possible with some design thinking

Efficiency and quality are both possible with some design thinking

"...design thinking is essentially both creative and analytical thinking working together holistically."

Email marketing's possibilities are a mindset we choose

Email marketing's possibilities are a mindset we choose

"An email client is our canvas, HTML and CSS are our paints and the tools we use for our content act as our paintbrush."

Analyzing your email marketing workflow and tools

Analyzing your email marketing workflow and tools

"Break things down, understand each job, find specialized tools, connect them all together around your assets."

Now you're thinking with blocks (how to look at things modularly)

Now you're thinking with blocks (how to look at things modularly)

"I'm going to guide you through using the power of thinking about email templates modularly, or in 'blocks'."

The ideal way to edit content in your email template

The ideal way to edit content in your email template

"It ultimately allows you to put together content in a way that feels more natural and come out with the best quality email each time."

Three ways to spend less time in the email production trenches

Three ways to spend less time in the email production trenches

"It may be time to revaluate your production process and spend less time in the trenches."

What's new in Blocks Edit - template parts

What's new in Blocks Edit - template parts

"Our latest update is all about being able to make templates more customizable in very fundamental ways."

What's new in Blocks Edit - added editing options

What's new in Blocks Edit - added editing options

"Based on initial feedback, the first wave of updates built on the essentials and added some important functionality."

Introducing Blocks Edit, content management for email

Introducing Blocks Edit, content management for email

"Blocks Edit is now live and ready for you to improve how you send out marketing campaigns."