Build Better Blog

Design and content production in email marketing and getting the most out of it

The differences in email editors

The differences in email editors

The types of visual email editors: simplified with template options, complex builders, and using your own custom template

Blocks Edit update: Amazon Web Services S3 integration

Blocks Edit update: Amazon Web Services S3 integration

Utilize AWS's content delivery service in your email production workflow.

Blocks Edit update: Salesforce Marketing Cloud integration

Blocks Edit update: Salesforce Marketing Cloud integration

Make your SFMC assets accessible in Blocks Edit and let your team build and edit emails and export them to Content Builder.

Personalization with privacy, in email marketing and beyond

Personalization with privacy, in email marketing and beyond

Personalization and privacy seem to be in conflict with each other. Here's how to fix that.

Blocks Edit update: FTP/sFTP integration

Blocks Edit update: FTP/sFTP integration

Add images from your remote server using Blocks Edit and export your email with image URLs automatically included.

Using a specialized workflow to do better work

Using a specialized workflow to do better work

Working together on a team based on maximizing the most valuable aspects of your skillset while allowing other team members to maximize what they’re good at.

Responsive emails: modularize to mobilize

Responsive emails: modularize to mobilize

At least half of email opens now happen on mobile. So there’s no longer an excuse to not enhance your emails for mobile!

Blocks Edit update: mobile preview and editing

Blocks Edit update: mobile preview and editing

Our spring, mobile-focused update allows adjusting the editor view to mobile and making edits while in it as well.

The use of brand in email

The use of brand in email

Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results.

Interactive text message features can be done in email

Interactive text message features can be done in email

How interactive messaging and conversational marketing can be applied to marketing emails.

2018 email design in review

2018 email design in review

A big trend is the shift towards using a design system for email campaigns.

Blocks Edit update: fundamentals improved

Blocks Edit update: fundamentals improved

We're just wrapping up the second half of the year working on some new features that build on the core framework to make your template even more powerful.

Email is back: on the state of coding email marketing templates

Email is back: on the state of coding email marketing templates

Slide deck and notes from my talk on email marketing for web developers.

Email's untapped potential for agencies and freelancers

Email's untapped potential for agencies and freelancers

There is a resurgence in email marketing and an increased demand for marketers, copywriters, designers, and developers.

Efficiency and quality are both possible with some design thinking

Efficiency and quality are both possible with some design thinking

Design thinking is essentially both creative and analytical thinking working together holistically.

Email marketing's possibilities are a mindset we choose

Email marketing's possibilities are a mindset we choose

An email client is our canvas, HTML and CSS are our paints and the tools we use for our content act as our paintbrush.

Analyzing your email marketing workflow and tools

Analyzing your email marketing workflow and tools

Break things down, understand each job, find specialized tools, connect them all together around your assets.

Now you're thinking with blocks (how to look at things modularly)

Now you're thinking with blocks (how to look at things modularly)

I'm going to guide you through using the power of thinking about email templates modularly, or in 'blocks'.

The ideal way to edit content in your email template

The ideal way to edit content in your email template

It ultimately allows you to put together content in a way that feels more natural and come out with the best quality email each time.

Three ways to spend less time in the email production trenches

Three ways to spend less time in the email production trenches

It may be time to revaluate your production process and spend less time in the trenches.

Blocks Edit update: template parts

Blocks Edit update: template parts

Our latest update is all about being able to make templates more customizable in very fundamental ways.

Blocks Edit update: added editing options

Blocks Edit update: added editing options

Based on initial feedback, the first wave of updates built on the essentials and added some important functionality.

Introducing Blocks Edit, content management for email

Introducing Blocks Edit, content management for email

Blocks Edit is now live and ready for you to improve how you send out marketing campaigns.

Email templating guide

Learn how to use the modular template approach to building your emails →

Email cost calculator

Find out how much time you spend on campaigns and how to save those hours →