Content + Code Blog

The symbiosis of copy and code in email marketing and how to get the most out of it

Analyzing your email marketing workflow

"Break things down, understand each job, find specialized tools, connect them all together around your assets."

Now you're thinking with blocks - the modular mindset

"I'm going to guide you through using the power of thinking about email templates modularly, or in 'blocks'."

The ideal way to edit content in your email template

"It ultimately allows you to put together content in a way that feels more natural and come out with the best quality email each time."

How to spend less time in the email production trenches

"It may be time to revaluate your production process and spend less time in the trenches."

What's New — November: template parts

"Our latest update is all about being able to make templates more customizable in very fundamental ways."

Introducing Blocks Edit

"Blocks Edit is now live and ready for you to improve how you send out marketing campaigns."