Content Design Blog

On email design and content workflow

Why visual email builders are bad at email design

They have more options than you need, yet still have design and workflow limitations.

Why visual email builders are bad at email design

Visual editors can make building emails easier, but traditional editors based on building emails from scratch within their toolset have some serious flaws. If you've ever used them, these may sound familiar:

They don’t allow for enforcing brand guidelines

They have a lot of color options, a lot of font and formatting options, but no options to limit any of those options to brand colors, specific font formatting, or other brand guidelines.

They are overwhelming for non-designers to use

Because there are so many options, a designer may still need to be involved to figure out how to properly use all the settings for getting design elements right.

Design is still limited

Despite all the options, there is still a rigid structure the editor works within that ends up not allowing for certain visual design patterns and trends.

They miss design details

Things like proper spacing between design elements and content are either difficult to adjust or just not possible.

They have rendering issues

All the options available, when combined, often leads to potential formatting issues that may break the layout of a design, or look bad on mobile. The frequency of this happening increases the need for QA’ing your emails.

There is no way to integrate with other tools

You are not able to host images on your own, locking you in to their servers. And there is usually no process available to collaborate with your team.

These cracks add up to a broken overall process. It creates frustation in trying to get your design to look good, and undue stress for your team updating content while worrying about messing something up.

Blocks Edit is a visual editor that works similar to a web CMS, letting you add only the editing options you need around your own coded template design, which gives you complete control over how your team uses it to produce emails.

Photo of Ovi Demetrian Jr By Ovi Demetrian Jr

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