Design and Workflow

Why you should have an email content checklist

And 12 essential items you should include on your checklist.

A list of 12 reminders to help with reviewing email content: Alt text on images, links, tracking parameters, links on images, preview text, mobile, placeholder content, voice and tone, make scannable, review images, titles and buttons, call to action.

Keeping a checklist for your email campaigns serves as a reminder to include and/or review important aspects of your email’s content so it meets your organization’s quality standards. It’s especially useful when working with a team, ensuring nothing gets lost in the process.

Here are some standard items you may want to have on your list:

And here are some copy guidelines you may also want to include:

The more you think about your list, the more items you’ll find that you’ll want to add that you don’t always think about but want to keep top of mind when an email is worked on.

Blocks Edit includes a checklist feature for adding your important items that are then included in each new email being worked on.

Photo of Ovi Demetrian Jr Ovi Demetrian Jr