Design and Workflow

Event email essentials

If you hold an event, email is a great way to inform your audience about it and set their expectations.

Different examples of event emails.

Different examples of branded event emails. (via

Whether your event is in-person or online, email ensures your audience is updated on a timely basis. From packed multi-day sessions, to single appointment reminders.

Effective patterns

Callout illustration

Start with explaining what the event is about and why your readers would want to participate. Educate your audience on its value and why it's worth investing their time (and money) in it. Simplify the RSVP process with a direct call-to-action.

Information listing illustration

If your event consists of multiple sessions at specific times, consider including an agenda that lists the schedule of sessions and if needed, their specific locations to help your readers plan accordingly.

Short info illustration

If you have speakers giving presentations, introduce them to your readers with some information about them and what they will be talking about.

Calendar illustration

If you have multiple events coming up, include a listing for them with an option to register ahead of time. Show them along with a recent event to allow the reader to consider attending them if they can’t make that current one.


Webinars are more prevalent than ever as people have started working remotely more than ever before and have become acclimated with interacting with people online. For your emails, include a notification when you go live, and place the post-webinar recording information in case your audience are unable to attend.

Email series

For big events, send out multiple emails as a way to prepare your audience for attending and not overload them with too much information, all at once.

Ready to put together your event email? Download our free event email template to use for designing and building emails. And check out other email types and components you can use for your email design.

Photo of Ovi Demetrian Jr Ovi Demetrian Jr