The use of brand in email
Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results.
Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results.
How interactive messaging and conversational marketing can be applied to marketing emails.
A big trend is the shift towards using a design system for email campaigns.
We're just wrapping up the second half of the year working on some new features that build on the core framework to make your template even more powerful.
Slide deck and notes from my talk on email marketing for web developers.
There is a resurgence in email marketing and an increased demand for marketers, copywriters, designers, and developers.
Design thinking is essentially both creative and analytical thinking working together holistically.
An email client is our canvas, HTML and CSS are our paints and the tools we use for our content act as our paintbrush.
Break things down, understand each job, find specialized tools, connect them all together around your assets.
I'm going to guide you through using the power of thinking about email templates modularly, or in 'blocks'.
It ultimately allows you to put together content in a way that feels more natural and come out with the best quality email each time.
It may be time to revaluate your production process and spend less time in the trenches.