Trying to design an email template using a do-it-yourself builder is a recipe for disaster. It requires learning how to use a tool with an overwhelming amount of options and ending up with a constrained design that has to fit within the tool's way of doing things.
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An easy to read campaign, making it very digestible as a weekly newsletter, focused around feature articles with additional article headlines.
Straightforward, single message with related content that's not overwhelming, and products that shine in an elegant format.
A select number of products with great photos of their placement in a real world scenario, succinct description text, and focused CTAs.
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