A design system is essentially an organized way to produce campaigns more consistently. This could be as simple as a brand style guide, or it can get more complex, like a collection of design patterns and assets.
A design system can take different forms: a brand guide with a design language of colors, spacing, typography, etc; design software with a library of patterns and components; documentation of processes and workflows for design and content; team communication and collaboration around creatives. Or any combination of the above!
A library of design patterns acts as a tool that can be shared among your team members for better collaboration, building consistent, high quality campaigns. This modular approach works well for maintaining updates to your creatives, allowing them to evolve.
The Blocks Edit visual editor follows the modular method for you to be able to make your design system visually editable. You can set options around components that act as rules for how they can be used, with guardrails in place to ensure following brand guidelines and avoid deviating away from the design's best practices. This also reduces the need for documentation around your design since guidelines are inherent in the setup.
Your team can build and edit campaigns together, in a way that’s intuitive to them and lets them collaborate on the review process. The visual editor interface allows for focusing on content, knowing that you have a solid design foundation to work from.
"With Blocks Edit, we can import our own HTML templates and turn them into drag-and-drop templates that are always on brand. We can also limit the ability to change copy and styling options, so that anyone can use the tool and expect an on-brand result."
— Ralph van den Broeck, Marketing Automation Manager, Fisher & Paykel Appliances
Ready to use your design system?