Lean Design Blog

The fundamentals of email content production

The fundamentals of email content production

Like email being around for a long-time to come, so will these fundamentals.

Blocks Edit update: Single sign-on integration

Blocks Edit update: Single sign-on integration

For organizations that use a single sign-on solution for their team's account management.

How to: using editable tags in MJML email templates

How to: using editable tags in MJML email templates

If you use MJML to code your email templates, here's how to add Blocks Edit editable tags to your MJML template code.

The starter email template skeleton layout

The starter email template skeleton layout

A modular email template that acts as a prototype for your own email template.

Blocks Edit update: template layouts

Blocks Edit update: template layouts

A new toolbar-based sidebar with improved layouts functionality.

Why asset portability matters

Why asset portability matters

Managing email assets independently, so you have control over them beyond the tools and platforms you use.

The differences in email editors

The differences in email editors

Three types of visual email editors: simplified with template options, complex builders, and using your own custom template.

Blocks Edit update: Amazon Web Services S3 integration

Blocks Edit update: Amazon Web Services S3 integration

Utilize AWS's content delivery service in your email production workflow.

Blocks Edit update: Salesforce Marketing Cloud integration

Blocks Edit update: Salesforce Marketing Cloud integration

Make your SFMC assets accessible in Blocks Edit and let your team build and edit emails and export them to Content Builder.

Personalization with privacy, in email marketing and beyond

Personalization with privacy, in email marketing and beyond

Personalization and privacy seem to be in conflict with each other. Here's how to fix that.

Blocks Edit update: FTP/sFTP integration

Blocks Edit update: FTP/sFTP integration

Add images from your remote server using Blocks Edit and export your email with image URLs automatically included.

Using a specialized workflow to do better work

Using a specialized workflow to do better work

Working together on a team based on maximizing the most valuable aspects of your skillset while allowing other team members to maximize what they’re good at.

Responsive emails: modularize to mobilize

Responsive emails: modularize to mobilize

At least half of email opens now happen on mobile. So there’s no longer an excuse to not enhance your emails for mobile!

Blocks Edit update: mobile preview and editing

Blocks Edit update: mobile preview and editing

Our spring, mobile-focused update allows adjusting the editor view to mobile and making edits while in it as well.

The use of brand in email

The use of brand in email

Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results.

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