Design and Workflow

How to: quality control

Checks and balances we put in Blocks Edit to help your emails achieve their greatest potential!

Five screenshots from the Blocks Edit visual editor: left top, an example of a notice for an image that doesn't have an alt tag; left middle, a notice for a URL that was evaluated as being broken; left bottom, a modal with tracking parameters for a link; right top, a comment being posted, right bottom, a checklist of reminders.

If there is a central theme to Blocks Edit, it’s to promote techniques towards getting the best quality out of your emails. Here’s how that theme is shown throughout.

Editing guardrails

It starts with limits that you set for editing around your email’s design. To make sure your design is kept intact and for full flexibility, editable options are added as standard HTML tags that fit around your template code. And they are kept simple by default with only essential formatting. You can even remove certain editing options and set character limits for copy.

Content focus

The editor interface allows for inline edits, so you can update your copy and see how it looks within the email as you type. And is kept minimal so your content is the main thing you see, without distraction. You can easily add and rearrange components. And the ability to save content sections allows for creating a library of content that you can reuse.

Content checks

By default, we will show notices for your images and links in cases where your image doesn’t have an alt tag, or a link appears to be broken or not updated from its placeholder version. When exporting, a modal comes up to have you double check your email’s subject and preview text. And you can keep a checklist of important reminders for you and your team.

Accounting for errors

Automation is added in cases where doing something manually can lead to potential human error. This includes: formatting of uploaded images following template guidelines, live image URL’s getting added on export, and fields for tracking parameters to ensure they are added to URL’s correctly. There is also an undo option, along with a revisions history.

Peer review

And of course, you can work with your team to help with your content. You can invite them into Blocks Edit to use the editor and make changes themselves. The interface is simple to use so they don't have to worry about messing anything up. Or you can share a link to your email and have team members review and comment on its content.

All of the above not only leads to better quality overall, but also makes your email content production more efficient, and makes the production process with your team less stressful!

If you're already using Blocks Edit, you have all these features available to you. If you aren't yet, you're missing out on getting the best out of your emails!

Photo of Ovi Demetrian Jr Ovi Demetrian Jr