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On email design and content workflow

How to: link tracking

Automatically append tracking parameters to your email URLs

How to: link tracking

Tracking links that are clicked in an email can be the most important of email metrics to measure. The standard way to do this is by appending parameters to each URL in your email. In Blocks Edit, we’ve made this process easier than having to do it manually with each email.

On a template level

From the dashboard, in template settings, you will see a Link Tracking tab. There you can enable the use of parameters and add custom parameters to apply as the default that each email build starts out with.

On an email level

For an email, link tracking options are under the email settings, also within its own tab. They will only be available if parameters are enabled and set on template settings. Here, you will be able to set default values for the parameters that get set for each URL within the email.

On a link level

When adding a link for an email, there are fields to set values for the parameters defined. The fields will use the values you set in your email settings and allow you to change them.

If you’re familiar with building links with parameters, you can see how doing it this way not only makes adding parameters faster, but also more accurate as you avoid the potential for human error in the process!

Photo of Ovi Demetrian Jr By Ovi Demetrian Jr

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