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On email design and content workflow

How CorePower Yoga reduced costs while increasing their output

Producing their emails with Blocks Edit decreased their labor hours and allowed them to develop more campaigns than before.

How CorePower Yoga reduced costs while increasing their output

CorePower Yoga is the nation's largest operator of yoga studios, with 200 locations across the country. Their mission is to "show the world the incredible life-changing things that happen when you root an intensely physical workout in the mindfulness of yoga."

For their email builds, the marketing team utilized an external agency, having each individual email coded based on design mockups from their designer. They eventually reached a limit to the campaigns they were able to produce a week.

They started developing a design system around their email creatives and a modular template that helped keep emails consistent and allowed them to reuse design components.

They then made the template editable in Blocks Edit and invited their team in to build out emails and plug in content using the visual editor. This greatly reduced the production time for an email as the content editors could now put together emails on their own within minutes. And it eliminated the time spent back and forth reviewing copy edits.

CorePower Yoga template components

CorePower Yoga template components – View editable template →

"This greatly reduced the production time for an email as the content editors could now put together emails on their own within minutes. And it eliminated the time spent back and forth reviewing copy edits."

The development agency no longer needed to code each email and could focus on producing new creative work, adding in and updating components for the template as needed. This meant the team was able to develop new campaigns while more easily maintaining regular, on-going emails.

With the Salesforce Marketing Cloud integration, the team could export their emails directly to their SFMC account for sending out, including their image assets, without having to touch any of the code. They even utilized adding AMPscript code among their content.

CorePower Yoga email example using AMPscript code (blue bars)

CorePower Yoga email example using AMPscript code (blue bars)

The team developed multiple templates for their campaigns, each with their own set of guidelines and rules. They set up link tracking parameters, and used the pin feature to save content they wanted to repurpose for on-going promos.

"The development agency no longer needed to code each email and could focus on producing new creative work, adding in and updating components for the template as needed."

CorePower Yoga email example

CorePower Yoga email example

Photo of Ovi Demetrian Jr By Ovi Demetrian Jr

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