At the bare minimum, you should make sure the branding of your email is consistent with your website’s branding. This also applies to your messaging. Beyond that, here are five key ways to better connect your landing pages to your email:

• Relieve pain points - while your email introduces a problem and solutions you can offer, the landing page should emphasize tangible benefits from taking action
• Design for taking action - the landing page should have a goal related to the email, such as: signing up for a trial, making a purchase, registering for an event, downloading content, or watching a video
• Show, don’t tell - show the benefits of your product or service with photos, by describing use cases, and with customer testimonials/reviews
• Keep the CTA simple - if you have a sign up form, only have a few initial fields, with any added required fields as a follow-up step
• Build trust - include contact details and links to support content

Email is the best way to gain audience interest, as long as its done right. The above points are a good model to work from whenever you have a landing page that you want to setup for an email. And turn interest into conversion.

Build both on-brand emails, and landing pages using the Blocks Edit visual editor for the best way to produce your campaigns.