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How DICK’S Sporting Goods scaled their email production

Using their modular design system in Blocks Edit allowed their team to produce more emails in less time.

How DICK’S Sporting Goods scaled their email production

DICK'S Sporting Goods is a leading sporting goods retailer, offering an extensive assortment of sports equipment, apparel, footwear and accessories. Their history dates back to 1948, expanding their product line in the late 1970's to include much of what you’ll find at DICK’S Sporting Goods today.

For their emails, they needed to reduce the amount of time they spent producing regular campaigns. They started by developing a template system which helped make brand consistency easier and their workflow more efficient. Blocks Edit was a perfect fit for their needs as they could use their template to allow team members to visually build emails and offload most of the work their dev team previously had to do to produce each email.

Blocks Edit’s flexible template tags let them use their template as they had coded it without requiring a lot of additional coding. And seeing what they were able to do with editing features, they expanded on their template with added design options for building out a variety of emails.

"Blocks Edit has allowed the team to accommodate the big influx of new creative requests, since designers are spending way less time designing emails and can now focus on other marketing. We've seen improvements in our efficiency and dramatically reduced on-boarding time of new designers."

— Steven Till, Senior Creative Developer, Dick's Sporting Goods

DICK'S Sporting Goods template components

DICK'S Sporting Goods template components – View editable template →

Having a visual editor to work with, the DSG email team could bring on new marketing team members to participate in the production process. Campaigns could now be put together at the same time by different teams that would build out emails and plug in content on their own. And the single sign-on integration made it their accounts manageable by their IT team.

With the new Blocks Edit workflow in place, DSG then decided to replicate the setup for their additional brands, utilizing their base template framework, adjusting to the needs of each brand's design.

Their email marketing production process had been upgraded in a major way across their entire organization. The benefits of Blocks Edit made them more effective at producing great emails, and at a scale like never before.

...DSG then decided to replicate the setup for their additional brands, utilizing their base template framework, adjusting to the needs of each brand's design.

DICK'S Sporting Goods email example

DICK'S Sporting Goods email example

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