The design of a design system
Maintaining your design system and keeping it creative.
Check out some additional tools and resources here.
Maintaining your design system and keeping it creative.
Auditing current patterns and workflows and having your team join in the process.
Why you should have one and the main aspects that should be included.
How to ensure your landing page seamlessly ties in with email marketing.
Featuring 10 standard email templates built from common design patterns that come from referencing hundreds of real-world emails.
Newsletters are by far the most popular type of email sent out, meant to keep your readers in the know with news and updates.
Loyalty program notifications, product recommendations, and triggered emails for keeping customers engaged.
Providing instructions, offering support options, and asking for feedback on your customer’s overall experience.
Sales and special offers for your customers, upselling, and abandon cart techniques.
Before SMS and phone notifications, there were emails, and they are still the most effective way for your customers to get important, timely, notices.
Important member management options and recurring payments.
Confirmation emails are some of the most widely read, and are often saved to be referenced at a later time.
If you hold an event, email is a great way to inform your audience about it and set their expectations.
If you’re launching something new, why not let your valuable subscribers in on the news?
The welcome email has the highest open and click-through rates, use it well!
Maintaining consistent spacing in an email layout.
How to prepare your template for email clients and their dark mode affects.
Simple code for globally adjusting any column in an email template for mobile.
No more tables, no more VML, no more Outlook’s dirty code!
Ways that email providers mess with your code and what to do about it.
How to account for your email design's text-only output.
An approach to eliminating the need for using tables for design structure.
The design phases towards turning your email design into a design system: structure, branding, modules.
What do these emails have in common? They all use the same essential layout, each with completely different branded designs.
Adding share links and utilizing meta info.
For sending out designed emails the same way you would send individual emails with your email client.
The framework we use for coding custom email templates that are accessible and lightweight, available as open source.
Email clients have improved email rendering throughout the years. Except for Microsoft Outlook. Here’s how to support it and keep your sanity.
How DICK’S Sporting Goods designed their components to be reusable and plug into and along side each other.
3 steps towards systemizing your email’s production.