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Photos via Unsplash, icons via The Noun Project

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Patterns used

Receipt

Status

Booking details

Callout

Design inspiration

Examples via Really Good Emails

Content ideas

• For order/purchase receipts, include necessary details of what was ordered
• For orders, also include FAQ's and customer support contact info
• Show related products for cross-selling opportunities if applicable to customer and their order
• Show added value, like info on your rewards program or any discounts on future purchases
• If an order requires processing or delivery, include details on the status, like a tracking link
• Consider showing a status bar with the important steps of the process
• At the end of the process, ask for feedback on the purchase experience, or for a review
• For emails with an action to be taken, copy should be kept short, with a clear call-to-action
• Helpful notices are good to send out, like when important changes are made to an account
• Send out emails for an appointment that’s scheduled

For more, check out the blog post on designing a confirmation email.

This theme has been put together by the Blocks Edit team. Blocks Edit makes any HTML template editable in a visual editor. So you can setup your own design for your team to build and edit email campaigns on their own. Learn how it works.