Calculate the average time spent on email and landing page production

Find out how much time you can save utilizing a design system and a visual editor to manage the content for your branded emails and landing pages

If you design and code branded emails and/or landing pages, you can use this calculator to find out how much time you can save by taking advantage of a components-based design approach via a design system. And even more time when using a visual editor based on your design system to put together your emails and landing pages with your team.

How the calculation works

In a survey done by the Email Marketing Industry Census, for a typical campaign, this is about how many hours are spent on each of the following activities:

For design, content, and mobile optimization, that's an average of 10 hours.

Component-based design

We can infer that about a third of the respondents in the survey are using a design system since their numbers drop from the 10 hours to about 5 hours. You can streamline your team's workflow and cut your time on the design and content to about half with reusable patterns and components that make up a design system.

A visual editor for your components

Additionally, if you implement HTML design into the Blocks Edit CMS for producing your content, a campaign could take as little as an hour of simply dragging in your layout pieces, filling in your copy, and uploading images.

Blocks Edit screenshot of the visual editor with the team comments in the activity panel

Making your your own editable theme takes minutes. Once done initially, you'll have a reusable template for building all your emails and landing pages that your team can use the visual editor for.

Learn more about the visual editor →

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