Time to produce:
From scratch
Time to produce:
With a design system
Time to produce:
With CMS/visual editor
Producing a page from scratch takes into consideration design and coding of the design that needs to be done, with mobile responsive considerations and browser testing. Plus the back and forth review process involved along the way.
This applies for email production as well. An Email Marketing Industry Census report concluded that a typical campaign consists of up to 8 hours, sometimes even more than 8 hours, for the design and content production part, with an additional 2 hours spent on mobile optimization.
You can streamline your team's workflow and cut your time on the same campaign to about half with reusable patterns. Both pages and emails can utilize a design system of custom-designed HTML components that they can mix and match when producing their campaigns and plug in content for. It helps maintain consistency and follow best practices as a single source of truth.
This doesn't mean you can't come up with new design concepts, but having a design system to reference helps the process by reducing the decisions that need to be made for new campaigns. And often times, it ends up being a better user experience to reuse previous design patterns.
Additionally, if you implement your HTML design into a content management system like Blocks Edit for producing your content, the same campaign could take as little as an hour of simply dragging in your components, filling in your copy, and uploading images.
Blocks Edit goes even further with efficiencies than other content management systems by streamlining the implementation process. This allows for design flexibility by making design additions and changes easier and faster to make.