← Layouts and patterns
Welcome/onboarding email template
The welcome email is sent as soon as your audience signs up, introducing who you are and what they can expect from your company, product, or service.
Content ideas
- Let your audience know how to get started with your product or service
- Recommend products/services/features to start exploring
- Add value by providing next steps, leading them towards the “ah-ha” moment
- Have a clear call to action as a next step for getting started
- Link to tutorial videos, an FAQ page, or helpful blog posts containing best practices
- Tell your company story to let your customers know you can relate to their problems
- Personalized introductory offers on products are something consumers often want
- Information about customer service and ways your readers can get help if they need it
- Say "thank you" for taking their time to subscribe
- Show how other customers are using your product or service
For more, check out the blog post on designing a welcome/onboarding email.
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