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Announcement email template
Announcement emails are a way to share and promote something new or updated with your business, product, or service.
Content ideas
- Letting subscribers know about your new product or service will increase engagement
- Create excitement with the story behind your new product or service
- Provide the unique details that make your product special and spur your customer interest
- Communicate the value of the new product or service by highlighting its benefits
- Showcase what makes this product different than the other products in your offering
- Sending a teaser to existing customers will make customers feel like they’re part of the club
- Include the photos of your products in use and help your customers experience them virtually
- Behind the scenes details will make customers feel connected to your brand
- Guide the reader with how-to tutorials, images of details, and specifications documentation
- Personalize to your customer by segmenting based on previous purchases
For more, check out the blog post on designing an announcement email.
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