Guides, tools, and articles to help you make better marketing emails
Organizing your email design process
3 steps towards systemizing your email’s production
Modular design technique: components that work together
Components that are reusable and plug into and along side each other
Modular design technique: utilizing color for tone
Different color palettes while keeping layout and formatting consistent
An email design system for your thoughts
Better analyze your emails, streamline production, and iterate on strategy
The use of brand in email
Understanding underlying design principles can lead to strategic results
How visual email builders reinforce bad design practices
Outdated design practices that cause unintended issues and wasted effort
Why visual builders are bad at email design
More options than you need, yet still have design and workflow limitations
Making accessibility a habit
Accessibility in email design doesn’t have to be an arduous task
Dealing with Outlook
How to support Microsoft Outlook and keep your sanity
Turning to the dark mode
Should you make your email design dark mode compatible?
Tracking links in email
The most important of email metrics, maybe the only thing you need
Why asset portability matters
Manage email assets independently, so you have better control over them
Using a specialized workflow to do better work
Maximize the most valuable aspects of your skillset when working on a team
Efficiency and quality with some design thinking
Both creative and analytical thinking working together holistically
Spend less time in the email production trenches
Revaluate your production process and spend less time in the trenches
