Email Template Guide


Your company brand should have a style guide for all communications, both visually for your creatives and verbally for your copy. An email template would utilize the style guide and go even further in keeping your campaigns consistent in tone, quality, and overall user experience.

Elements that make up a good email template

These are tried and true parts of a standard email template. For a deeper dive into individual email campaign design tips and content considerations, see the additional resources below.

Modular mindset

Using images