Thinking in blocks

What to take into consideration when making your template editable

Start with your last email

You don't need to build a new template or email. You can just use the last email you sent out as a starting point. You can always update your template to add functionality later.

Look for patterns

Find consistencies used in the design like layout pieces, repeating content formatting, headlines, buttons, etc. Then isolate them in your code. Blocks Edit works by copying and duplicating code that follows standard design and development practices.

Take apart the layout

Making things editable is essentially based on tagging parts to add functionality to. Blocks Edit Sections make up an email's layout, as modular parts stacked on top of each other. All defined sections are shown in the left sidebar and can be dragged in between other sections.

Gather elements

Blocks Edit Regions are used for repeating blocks of content within sections like listings of items. They are not added to the sidebar and are usually specific to a particular section's formatting. Blocks Edit Components are stand-alone pieces that can be used throughout a template, like buttons and headlines. They are also added to the sidebar to be dragged in anywhere there are other content pieces.

Add styling options

Sections, regions and components can have alternate versions, called Styles. This allows for switching out a different look for areas that contain the same kinds of content. For example, offering color options, but which are limited based on brand guidelines.

Make the text editable

Once you have the pieces for putting together an email, it's time to go into the individual text and images and enable them for editing. To do this, add the 'block-edit' class or style to containers directly around text and on images themselves. You can limit bold and italics options as well as the character count and even disable links from being added to certain text. It's also recommended that you use variable names in order to save content when templates need to be updated.

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