Fisher & Paykel has been designing products since 1934 and has grown into a global company with appliances sold in more than 50 countries around the world. Their proud heritage is founded on a pioneering spirit and a culture of curiosity that has challenged conventional appliance design for decades.
Their email marketing team wanted to reduce the amount of time they spent building their emails so they could work on more campaigns than they were able to. They realized that using a template builder was the solution, but wanted to be able to use their custom, branded designs. They also wanted to ensure compatibility with their email provider.
"We were looking for an email template builder that would allow us to create on-brand emails, preload ESP-specific coding, and be easy to use for people with no email building experience. Blocks Edit was the perfect solution."
— Ralph van den Broeck, Marketing Automation Manager, Fisher & Paykel Appliances
Fisher & Paykel email example
They could use their designs and allow team members to visually build emails in Blocks Edit, offloading the added development work that their designers had to do to regularly produce their emails. Other team members could now easily build and edit emails while adhering to their brand guidelines.
"With Blocks Edit, we can import our own HTML templates and turn them into drag-and-drop templates that are always on brand. We can also limit the ability to change copy and styling options, so that anyone can use the tool and expect an on-brand result."
— Ralph van den Broeck, Marketing Automation Manager, Fisher & Paykel Appliances
Once they started using Blocks Edit, they were immediately able to output more emails in less time, allowing them to plan and launch more campaigns than they could before and ultimately reach more customers.
"Blocks Edit has significantly reduced our need for a UX designer's time and increased our productivity. We can now focus on creating engaging content instead of having to deal with rendering issues, freeing up our UX designer to focus on other projects."
— Ralph van den Broeck, Marketing Automation Manager, Fisher & Paykel Appliances
Fisher & Paykel email example for their Haier brand
Learn more about Blocks Edit and how it can work for you and your team.
