Articles and resources on building branded email campaigns more efficiently
Email template guide
Build branded email templates to send out more quality email campaigns. From planning a templated email workflow, to designing a modular email template, to coding a template for reuse, and managing individual emails based on your template.
Why Email Marketing
Learn how using email marketing can help your business grow because of its reach, higher return on investment, and its longevity. It's a customer's preferred communication channel and will be around forever!
Getting started with Email Marketing
Email has the highest ROI of any marketing channel available. But how exactly do you get started? What are the steps you need to take to get up and running with email and ensure your campaigns are a success?
New to email coding? Here's where to start.
Coding tutorials and resources to sink your teeth into. Using responsive frameworks and template systems. Accessibility. Tools to add to your toolbox. And how to deal with Outlook.
What is Marketing Automation?
Email automation and how to use MailChimp's automation tools to set up ongoing campaigns triggered by an event, activity, or date.
Video in Email
Nine techniques to using video in emails. There are strong arguments in support of each of them. You’ll need to weigh up ease of implementation, target audience, your goals and cost before considering any of them.
How to Design Your Invoice Emails
"Well-crafted invoice emails streamline the billing process, strengthening your lifecycle campaign. Plus, they keep your company top of mind with customers."
Guide to responsive email design
"A guide to why designing for mobile has become a necessary skill for email designers, the fundamentals of designing and building a mobile-friendly email, along with tips and techniques."
CSS inliner tool
Writing inline CSS is time consuming and repetitive, so here's a tool to automatically inline your email's CSS. Just paste your email's HTML and click Convert, and you'll get a more email-friendly version that's ready to send.
Responsive email patterns
A collection of patterns and modules for responsive emails. From layout to navigation to lists and media.
Responsive email framework
An HTML email framework developed to help you build responsive HTML email templates using the pre-built grid options and basic components you need to build responsive HTML email templates.