The use of brand in email
"Branding and design aesthetics can sound like a fuzzy proposition, but understanding their underlying principles can lead to strategic results."
Anatomy of a Winning Email Design
Campaign Monitor teams up with Emma and Email Monks to bring you the Anatomy of a Winning Email Design.
20 Inspirational Brands That Are Killing The Email GIF Game
Examples of emails that use animation to attract subscriber attention and support the brand's main message.
Clarity in messaging
"How to stay on brand, hone your content craft, and make your writing memorable."
6 email design techniques for higher conversions
Using your brand assets, from colors and fonts to voice and tone, and effective design elements.
50 Must-Have Content Ideas for Your Email Marketing Newsletter
If you could use some ideas on what to include in your newsletter, here is a solid list to get you going, categorized by goals you're looking to achieve.
10 Great Examples of Welcome Emails to Inspire Your Own Strategy
Some great examples of welcome emails and what makes them work.
5 Email List Management Best Practices (With Examples)
Quality email list management holds the key to intelligent audience segmentation, which in turn opens up the possibility of more effective personalization.
5 Types of Really Good Emails
A primer on the various types of branded emails, their purpose and some examples of each type.
Creating a Transactional Email Campaign? Check Out These 15 Excellent Examples
A dissection of various email receipts, confirmations, welcome messages, terms of service changes, account information, and more.
25 Types of the Best Transactional Emails
From account creation, to billing, notifications, alerts and more. All the different kinds of transactional emails you should be using!
An email design system for your thoughts
"Using a design system helps you better analyze your emails, streamline production, and iterate on strategy for your campaigns"
Why Newsletters suck and how to do successful email marketing
"Just like branding, email marketing is all about speaking to your ideal clients."
6 Manipulative Email Tactics that Disrespect Subscribers—And Hurt Marketers
From using passive-aggressive email signup and opt-out language, to requiring all customers, to receive marketing emails to hiding unsubscribe links, and more.
How to write email newsletters that people actually want to read
Some great examples of the kinds of newsletters people read and love.
Properly using marketing automation
On the potential to over-use marketing automation software. "...marketing automation isn’t there to replace human marketers. It’s there to enable them."
One ridiculously simple email that'll get more people to click your content
"If you want to succeed with email marketing, then you need to send out valuable messages on a consistent basis."
Now you're thinking with blocks (how to have a modular mindset)
"I'm going to guide you through using the power of thinking about email templates modularly, or in 'blocks'."
Why You Shouldn’t Send Image-Only Emails
A breakdown of the key reasons why your emails should not consist of only images, including when images are disabled in email clients, long load times, and accessibility concerns.
At the Crossroads of Email and UX: Five Optimization Factors Beyond Design
"...the experience of how their email subscribers will have access to and consume that treasure trove of site content is a mystery – and total afterthought."
An email image is impactful when it is aligned to the email message.
Four Strategies for Managing Technical Debt
Ward Cunningham introduced the term 'Technical Debt' to the world in a 1992 report as the debt that accrues when we knowingly or unknowingly make wrong or non-optimal technical decisions.
Email template guide
Build branded email templates to send out more quality email campaigns. From planning a templated email workflow, to designing a modular email template, to coding a template for reuse, and managing individual emails based on your template.
Design Systems for Email: Bringing Order to the Chaos
How Stack Overflow built their email design system, what they learned along the way, and what it accomplished for them.
A Complete Guide To HTML Email
A shiny new guide to HTML email by Smashing Magazine that covers all aspects to coding with a bunch of great resources.
Email Design: The Best Practices Guide
Campaign Monitor along with Really Good Emails have updated their guide with some great design recommendations.
Guide to responsive email design
"A guide to why designing for mobile has become a necessary skill for email designers, the fundamentals of designing and building a mobile-friendly email, along with tips and techniques."
10 best practices for animated GIFs in email
Some tips to help you best use GIFs in your emails and newsletters, and enhance your messaging.
The ultimate list of email do's and don'ts
A reminder of what to do and what not to do with your email marketing and why.
The Ultimate Guide to Using Snippets in Email Design
In order to keep up with the rapidly changing demands of email design, it’s increasingly important to make your workflow as efficient as possible.
A framework for creating a robust onboarding workflow
"Onboarding is the process of getting someone up to speed so they can be as effective as possible and achieve success."
How to Define a Workflow That Keeps Content Production On Track
"A content workflow is a set of tasks that a team needs to complete for a given client or content type – a web page, a blog post, a white paper, an email, or any other kind of content that the group needs to deliver."
Four guidelines and 18 tips for email content
"How do you produce content that is useful, engaging and/or entertaining? And how do you do that when budgets are tight and your time is limited?"
Why You Need Email Brand Guidelines and What to Put in Them
Why you need to have email brand guidelines for your email campaigns along with an overview of what kinds of things to include in them.
Visual Hierarchy In Emails: How To Place The Right Element At The Right Place
"Visual hierarchy in email templates is the placing of different graphic elements around the textual content. It plays a vital role in determining reader experience and how your subscribers will interpret your message."
Making accessibility a habit
Accessibility in email design doesn’t have to be an arduous task.
Tracking links in email
The most important of email metrics, maybe the only thing you need
Designing a Better Email Preference Center
Lessons and insights from Stack Overflow’s product designer as he redesigns their email preferences.
An overview of how deliverability works and how to maintain a good reputation to get your emails to the inbox.
Tools, guides, articles