Template techniques

May 2023
An email template shown, and its dark mode version.

Three recent coding techniques on the blog to help you with your templates: automatic mobile layout, dark mode approach, and handling spacing.


Optimize your emails from top to bottom with these 27 tips

A good list of tips and best practices, broken down into 6 email sections: envelope, header, hero, body, calls-to-action, and footer.


Subscriber needs your preference center should address

Content types, frequency, delivery, and opt-out preferences that you should consider including in your email's preference center.


Beyond ‘click here:’ 4 rules for better email CTAs

Four key aspects to writing better call-to-action copy and some examples of good ones and why they work well.

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