Content ideas
Promotion for a singular product can be a product introduction, update, or sale
Multiple products could be showcased together as part of a category or theme
When sending out a sale, try to impart a sense of exclusivity for your subscribers
Include additional product/service options as an opportunity to upsell
Segment your promotions to specific customers to better target your offer
Segmenting can come from customer's previous shopping habits or preselected interests
Abandon cart emails are reminders for individuals who haven't finished an online transaction
Potential customers may have gotten distracted or weren't sure about buying
Address possible reasons people didn't purchase
Offer social proof by showcasing testimonials and stories of customers using the product
For more, check out the blog post on designing a promo/e-commerce email.
This theme has been put together by the Blocks Edit team. Blocks Edit makes any HTML template editable in a visual editor. So you can setup your own design for your team to build and edit email campaigns on their own. Learn how it works.
Other tools and resources from Blocks Edit
Tools, guides, articles
Email production
Product
Company
