Using conversational marketing in email
How interactive messaging, social media, and other conversational marketing techniques are possible in email campaigns and how they can be even more effective through email.
The hot new channel for reaching real people
The Wall Street Journal reminds us why email is here to stay and why it's still the most important digital marketing channel.
Properly using marketing automation
On the potential to over-use marketing automation software. "...marketing automation isn’t there to replace human marketers. It’s there to enable them."
Creating accessible HTML email campaigns
A presentation on the importance of accessibility along with specific coding techniques and a list of resources.