Plus: better link text, email urban legends, and how it feels to code email

How CorePower Yoga reduced costs, increased output

October 2021
An example of a bad email builder interface with three X's

Check out our case study for CorePower Yoga, who used Blocks Edit to reduce labor hours and develop more campaigns than they could before.


Problems with “click here", “learn more”

Tips on writing more helpful link text: Be descriptive. Write unique text for each hyperlink. Place keywords upfront.


3 email urban legends busted

How latching onto "best practices" can work against you. They may be applicable to some, but not all!


How it feels to code an HTML email

A dev has a tongue-in-cheek conversation with his past self from the week before he learned to code an email.

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