January 2020
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Designing content
What it means to give content its form and why it is as important as the message.
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Types of marketing emails
A primer on the various types of branded emails, their purpose and some examples of each type.
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Why using image-only emails is bad
To sum it up: finicky email clients that may not load them, inaccessible content, and deliverability problems as they get filtered as spam
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Transactional email campaign examples
A dissection of various email receipts, confirmations, welcome messages, terms of service changes, account information, and more.
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