Types of marketing emails

A primer on the various types of branded emails, their purpose and some examples of each type.

Why using image-only emails is bad

To sum it up: finicky email clients that may not load them, inaccessible content, and deliverability problems as they get filtered as spam

Transactional email campaign examples

A dissection of various email receipts, confirmations, welcome messages, terms of service changes, account information, and more.