Personalization with privacy in email marketing
Personalization and privacy seem to be in conflict with each other when it comes to marketing. Our user's perception of online privacy being dead doesn't help. We take a look at how to fix things.
Check out our latest update to Blocks Edit: FTP/sFTP integration. Add images from your remote server using Blocks Edit and export your email with image URLs automatically included.
6 kinds emails that drive results
The welcome email, abandoned cart, confirmation, survey, promotional, and reactivation, along with good examples analyzed.
10 inspiring welcome email examples
Some additional examples of welcome emails and what makes them work.
EIS talk on personalization and being creepy
Some good slides from one of the talks. Bonus slides: metrics of what people are looking to get out from their products and services, and what a good Customer Data Platform looks like.