Visual email editing for organizations that want both quality and efficiency

Create email campaigns from your design system and collaborate with your team to build, edit, and get feedback. Increase the efficiency and speed of your email workflow by using custom branded, pre-coded modules.

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The spectrum of email editors

Visual email editors typically fall into two categories. Editors based around a predesigned template with limited customization options. These are usually found in email providers that include an editor. And, visual builders that allow building designs from scratch with many more options. Some editors fall somewhere in-between.

This spectrum of options is an indicator of the level of flexibility you have with your design. With editors based around templates having the least flexibility, and design builders having more. The ultimate flexibility, and what also leads to the best quality, is custom coded email designs. Blocks Edit is the best of both worlds, utilizing custom code and being able to build an email visually from that code.

Flexibility

Email provider visual editors

Visual email builders

Blocks Edit visual editor

Quality

Different types of visual email editors will be limited in how you can adjust your design which in turn also affects the overall quality that you're able to get to.

"Blocks Edit has allowed the team to accommodate the big influx of new creative requests, since designers are spending way less time designing emails and can now focus on other marketing."

— Steven Till, Senior Creative Developer, DICK'S Sporting Goods

Accessibility gets overlooked

In a recent report on accessibility from the Email Markup Consortium, 99.9% out of 35,604 HTML emails tested contained accessibility issues categorized as “Serious” or “Critical”. This means that standard, even basic, accessibility practices were not followed. Many are simple enough to include, but there are many reasons for why they can be missed.

Forgetting to include alt text for images is pretty common. As is not writing semantic code, which stems from how code is generated by visual email editors as they try to account for various email clients and backwards compatibility. For best results, custom coding emails is the best way to ensure they are also fully accessible.

Abstract accessibility aspects for sightAbstract accessibility aspects for hearing

Making your design system interactive

The Blocks Edit visual editor follows the modular method for you to be able to make your design system editable. Setting editable options around components act as rules for how they can be used, with guardrails in place to ensure following brand guidelines and avoid deviating away from the design's theme. This also reduces the need for documentation around your design since guidelines are inherent in the setup.

Because the editable options are added as tags among your HTML, your code remains clean and flexible to work with. The tags can be added in minutes and don't interfere with your code as you’re working on it, making design updates easy to manage.

Abstract design system elements

"This month I've had jobs using SFMC, MailChimp, Klaviyo, but honestly the best to use as a developer is Blocks Edit hands down."

— Sarah, Email Developer

Use an email CMS for better design quality and more efficiently building emails with your team

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Why Blocks Edit is different than other visual email editors

Blocks Edit screenshot of the visual editor with the team comments in the activity panel

Visual editing, done right

Only essential editing options based around your design are added, making it easy for your team to visually build emails while keeping your design on-brand, and your code intact. You have complete control over how content can be added and updated.

Collaboration at its core

Anyone on your team can now join in on building and editing emails via an intuitive interface. Have team members add comments and create tasks. Eliminate unnecessary back and forth and excess rounds of proofing.

Encouraging accessibility

Notices are shown for images without alt text set. When sharing or exporting your email, there is a text-only option to view how the email would output for screen readers. And there are automated checks and thoughtful accessibility reminders throughout.

No vendor lock-in

Blocks Edit follows email development standards and is platform-agnostic, allowing you to use to various platforms, and export your email's code to your current email provider. You can also connect directly to available integration options.

To help their process even further, the teams utilized the Salesforce Marketing Cloud integration to export directly to their Salesforce account, and the AWS S3 integration for their images.

— AAA Case Study

Over 20,000 emails built with Blocks Edit and counting!

Solo

Free

Team

$99/mo

No per-user cost!

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