Personalization and segmentation

Email personalization

For emails, you can use your preferred email provider's tolkens/tags/variables (ex: %%FNAME%%) throughout your content. These tokens will get processed by your email provider when emails are sent out.

This includes using tokens in text, links, and images as you build and edit emails in the visual editor. Note that images may appear to be broken if a token is used for an image's path. Note that images may appear to be broken if a token is used for an image's path.

Email segmentation

To go further with personalization, you can add conditional statements around content that your email provider will parse when sending out emails. To do this, drag in the Code block section and/or component from the left sidebar. The code block is shown as a blue bar that needs to be clicked on for code to be edited.

Code outside the body

If you drag the section code block to the top of your page or email, the code you add to it will place the code within the head tag on export.

Snippets library

To save specific code snippets for your team to use, you can use the section code block, enter your code in, and pin it for reuse. You can also save a layout with code blocks throughout a page or email.